The “Mga Likha ni Inay” is a brand and marketing program developed by the CARD-BDSFI. It reaches out to weavers, capiz makers, jute workers, wood carvers, paper molders, leather workers, and other local artisans and underprivileged rural women with world-class talents and products. Through this program, these local artisans who are members of CARD MRI will be able to bring their products into the mainstream market, bringing positive changes in their lives, and therefore effecting towards nation building.
The products branded as “Mga Likha ni Inay” are all made by the clients and members of the CARD MRI Institutions, namely CARD, Inc., CARD Bank, Inc., and CARD SME Bank, Inc. Through this program, CARD-BDSFI has truly represented from 70 to almost 1,500 women households.
The “Mga Likha ni Inay” is a world-class Filipino brand, completing the brand equation of women artisan entrepreneurs + locally sourced materials + gifts.
- Owned / Rental – San Pablo Head Office, Naga, Masbate, CMDI, SM San Pablo, SM North Edsa, Abreeza Mall Davao
- Corporate Accounts – Calaruega, Kamay ni Jesus, People’s Park, Picnic Grove,Basilica, Robertson Mall, Pioneer Microinsurance
- Hotel and Restaurant – Leslie’s Restaurant, Taal Vista Hotel, Discovery Suites, Sonya’s Garden, Villa Escudero