Ruth David

Owner of a hoggery, a piggery, and a bakeshop from South Cotabato


Ruth David and her husband were farmers from Suralla, South Cotabato. Her desire to put up a business came from the need to provide for the needs of her growing family.
As advised by her mother, who also provided her the initial capital of P1, 000, Ruth ventured in a hog raising business in 1990. She initially bought 2 hogs and 2 sows.

Nanay Ruth handled their hog raising operations while her husband, Romeo, helps scout for buyers. When their hogs multiplied, the Davids started supplying to butchers in Marvilleon and Lake Sebu, also in South Cotabato.

The family continued to raise hogs in the next four years. And upon earning enough, decided to put up an eatery. They initially rented a place in the public market and later on acquired the rights for the property with the amount of P100, 000 from their savings. They continued the operation of the eatery because of the potential presented by the steady flow of customer traffic in the area. Regular patrons are DOLE employees and construction workers in the area. Her husband cooked while Nanay Ruth does the accounting and purchasing.

The couple experienced difficulties in managing both businesses simultaneously and hired two staff to assist them in the day-to-day operations of the eatery.

Even if the eatery is doing well, this did not stop Ruth from venturing into another business. In 1996, portions of their profit were invested in a poultry business which was assigned to their kids to manage.

The chickens they raised are sold to the public market and to nearby towns.

Ruth experienced a major failure in her life as a micro entrepreneur, when, after three years of operations their eatery went bankrupt because of mismanagement of funds and due to a fraud committed by a trusted worker.

This incident did not dampen Ruth’s entrepreneurial spirit as the family decided to open another business – JHERRO Bakeshop, beside their house. This was put up using the P50,000 earnings from their poultry and hog raising business and the P20, 000 given by Nanay Ruth’s father.

They purchased an oven and slicer. Later on, they hired a skilled master baker and one helper to produce cookies, bread, cakes and biscuits.

They supplied breads to stall owners in the province and also added 3 vendors to sell the baked items. Romeo handled the marketing of their bakery business.

Ruth had always wanted to own a farmland ever since she can remember. She was able to fulfill this in 2011, when she acquired a two hectare farmland using the P43, 000 amount borrowed from CARD.

Despite the challenges that came her way, Nanay Ruth’s faith and trust in God remained strong. She never lost hope. Her strong determination, hard work and patience kept her enterprise standing.
The Davids earn an annual average sale of 1.5M with a profit of P600, 000. Their assets include a tricycle used in supplying bread to their customers and a pick-up type vehicle utilized in the delivery of farm products.

She plans to expand their farm and acquire a piece of lot in front of their house for a future sari-sari store.

The challenges and struggles did not faze Nanay Ruth and instead made her more determined to succeed as a micro entrepreneur.

~ Ruth David