History

CARD MRI Hijos Tours Inc. started in 2013 as a tourism program in San Pablo, Laguna called Hijos de San Pablo or “Children of San Pablo”. This program is an idea of CARD MRI’s founder and chairman, Dr. Jaime Aristotle B. Alip. It was conceptualized to promote San Pablo City’s tourism industry, local culture, heritage, and its microentrepreneurs.

The program aims to make the locals take pride in their city and encourage tourists to dwell in San Pablo. It also pays homage to the outstanding San Pableños and their contributions to society.

A book was also written as an output of the research about San Pablo. The book called “History of San Pablo, Reviewed, Rewritten and Retold”, was launched in 2016 and is part of the tours of the company in San Pablo.

The program has been successful in San Pablo so it was decided to be replicated in Visayas Region particularly in Samar and Leyte. Soon a new tour in Panay will be implemented then in Mindanao.