Likha Ni Inay now available in Foodpanda in Laguna
Mga Likha Ni Inay (MLNI), the marketing arm of CARD MRI, collaborated with Foodpanda to give its clients a more convenient access to food delivery.
The partnership between MLNI and Foodpanda started on December 17, 2020. “We want to give options to Foodpanda users by offering a wider variety of food products. Everyday, there are new local products from Likha that you can discover,” explained Marilyn Manila, president of MLNI. She added that using online platforms is a good strategy to showcase the products of local communities that MLNI serves.
Clients can choose and try a variety of new local products at the comfort of their homes. Products such as local varieties of coffee like rice coffee, robusta, pahimis, excelsa, and kape barako; calamansi concentrate with honey; bugnay wine; danggit & pusit; muscovado and coco sugar; tablea tube; wild honey and coco jam; and ready-to-eat gourmet sardines are found and all available in the Foodpanda shop. Clients can easily access the delivery app by clicking the shop button then typing Mga Likha Ni Inay using their mobile phones.
”Because the pandemic demands us to stay at home, we thought that we can bring a bigger impact to the communities we serve by expanding our network to like-minded institutions like Foodpanda,” stated Manila. She added that by making their products more available and accessible to various delivery service platforms, MLNI will be able to support the government in its fight against COVID-19.
An opportunity amidst the pandemic
The strict implementation of the country-wide lockdowns and limited movement imposed by the national and local government around the country due to the COVID-19 pandemic led MLNI to make use of digital platforms to continue its services to its suppliers and clients.
In March 2020, MLNI implemented “Palengke on Wheels,” which brought essential products such as rice, vegetables, fish, and meat closer to residents of San Pablo City, Laguna. This supported the livelihood of farmers, fisherfolks, vendors and other agricultural microentrepreneurs who faced difficulty in moving their products during the community quarantines.
Later on, MLNI designed its own delivery services, Store2Door and Vendor2Door. Since the crisis limits peoples’ movement of going outside their homes, these delivery services helped bringing necessities such as food, medicines, and other household items closer to their homes.
“While we already have these delivery services, joining forces with Foodpanda will allow us to collaborate and share our experiences so that we could improve our services for our clients,” Manila added. “To continuously bring impact to the communities we serve, MLNI is open to reinvent itself so that we can embrace the changes brought by the crisis. We are willing to collaborate with other private companies and government agencies to reach a wider community,” she concluded.