History

CARD MRI Hijos Tours Inc. started in 2013 as a tourism program in San Pablo, Laguna called Hijos de San Pablo or “Children of San Pablo”. This program is an idea of CARD MRI’s founder and chairman, Dr. Jaime Aristotle B. Alip. It was conceptualized to promote San Pablo City’s tourism industry, local culture, heritage, and its microentrepreneurs.

The program aims to make the locals take pride in their city and encourage tourists to dwell in San Pablo. It also pays homage to the outstanding San Pableños and their contributions to society.

A book was also written as an output of the research about San Pablo. The book called “History of San Pablo, Reviewed, Rewritten and Retold”, was launched in 2016 and is part of the tours of the company in San Pablo.

The program has been successful in San Pablo so it was decided to be replicated in Visayas Region particularly in Samar and Leyte. Soon a new tour in Panay will be implemented then in Mindanao.

Vision and Mission

Vision

Hijos Tours is the most preferred travel and tours institution that is anchored in social enterprise and community development that celebrates local culture and impactful experience.

Mission

Hijos Tours is committed to:

· Building communities by engaging local resources, talents and skills;

· Presenting travelers with impactful, culturally relevant experience; and

· Be the primary ambassador promoting CARD MRI as social development organization.