konek2CARD reaches 2M registered users; prepares ‘plus’ surprises
Posted on March 21, 2022
Eight months after achieving one million registered users, konek2CARD, CARD MRI’s mobile banking application, reached another milestone as it hit two million registered users. The celebration was broadcasted on Facebook on March 4, 2022.
Starting from the kick-off of konek2CARD’s campaign on February 8, 2021, the application saw huge leaps indicating its growth. As of March 2, 2022, the konek2CARD team logged 2,069,905 registered users, increasing as much as 285% within one year.
Contributing to the increase of users are konek2CARD agents, who are also clients of CARD, Inc. (A Microfinance NGO), CARD Bank, CARD SME Bank, and CARD MRI RIZAL BANK (CARD RBI). They are accredited by CARD MRI to facilitate financial transactions within their communities. Also seeing a spike in numbers within the year, the agents went from 8,140 to 17,958, equating to a 121% increase.
Devotion to Mission
As CARD MRI steps up to strengthen its devotion to its clients and staff, CARD MRI Managing Director Aristeo A. Dequito dedicated the achievement to the whole CARD MRI community, from its clients to those at the forefront of the operations.
Dequito also highlighted CARD MRI’s social responsibility of supporting the local government’s initiatives especially for the Filipino poor. “Digital services, such as konek2CARD, are CARD MRI’s commitment to our clients. This is in line and in support of the mission of the government to pursue financial inclusion in the country,” Dequito said.
Leaders of CARD MRI’s microfinance institutions (MFIs) also sent their messages in line with the celebration. CARD, Inc. Executive Director Vicente P. Briones Jr., CARD Bank President Marivic M. Austria, CARD SME Bank Executive Vice President Julius Adrian R. Alip, and CARD RBI President Elma B. Valenzuela treated its clients with short messages, aimed to inspire both staff and clients.
The program also continued with games and prizes for the viewers. An awarding ceremony was also held, recognizing the two millionth registered user. Hailing from Iloilo, Ms. Hyacinth P. Hinorado of CARD Bank received a certificate as the milestone registered user and PHP 5,000.00 transferred via konek2CARD.
To round out the journey of reaching two million registered users, konek2CARD gathered representatives from konek2CARD’s key players through koneKwentuhan, one of the celebration’s highlights. konek2CARD Champion and Head of Committee Cynthia B. Baldeo was joined by konek2CARD’s AVP for Operations Juanito Dela Cueva to share their konek2CARD journey. On the users’ end, joining them is konek2CARD agent and a client for 10 years Evangelyn Alaras, as well as konek2CARD registered user and a client for 15 years Thess Alcantara.
In this segment, Alaras shared her experience as a konek2CARD agent. “Accommodating almost 600 clients a week as an agent, the thing that I like the most about konek2CARD is assisting my co-members with their financial transactions, which saves them a lot of time since they have other things to attend to. Being a konek2CARD agent also serves as an additional income for our family,” Alaras said.
Alcantara also shared her experience with the mobile banking application. “Effort, expense, time. These are the things I consider when it comes to my financial transactions, and konek2CARD addresses those three. With the application, I don’t have to go to the bank, less expense. It is easy to use, and I can use it anytime. So, it made my transactions hassle-free,” Alcantara shared.
During her turn, Baldeo teased the viewers of what’s next for the application. “Very soon, our clients will get to know our improved version of konek2CARD, the konek2CARD Plus. Why Plus? Because with its features, clients will have a ‘plus’ easier and ‘plus’ better experience with this new application.”
konek2CARD Plus will feature several improvements such as becoming the single application for all clients of CARD MRI. Further, the new application is also an icon-based interface which makes navigating easier. It also has improved security features that ensure the safety of the clients’ information. “Our only aim with konek2CARD Plus is to provide a better quality of service for our clients,” Dela Cueva added as he mentioned the reason behind the development of the application’s new features for the CARD MRI clients.
Moreover, CARD MRI Founder and Chairman Emeritus Dr. Jaime Aristotle B. Alip also delivered a live message during his field visit in Gloria, Occidental Mindoro. Through the first-hand experiences of the clients and konek2CARD agents beside him, Dr. Alip highlighted the impact of realizing financial inclusion through the application.
“We continue to passionately pursue greater heights for our digital initiatives because of our devotion to better the lives of the Filipino people and to ultimately end poverty in the country,” Dr. Alip concluded.
With this milestone, konek2CARD and CARD MRI aims to reach 3 million registered by the end of 2022.
To view the Livestream of kone2CARD 2 million registered users milestone and to learn more about konek2CARD, please visit @konek2CARDOfficial.